Bio
20 Years of experience writing for more than 200 magazines and newspapers. Editor of The CORE Project, an undergraduate economics curriculum taught at University College London, Columbia University
20 Years of experience writing for more than 200 magazines and newspapers.
Editor of The CORE Project, an undergraduate economics curriculum taught at University College London, Columbia University (New York), UMass Boston, Sciences Po (Paris), Bristol University, among others.
Wrote and edited the Talk Normal blog, published by Kogan Page as a book called Talk Normal: Stop the Business Speak, Jargon and Waffle (2012).
Twelve published books include: Scoring Points: How Tesco is Winning Customer Loyalty (2006); Knockoff: the Deadly Trade in Counterfeit Goods (2005); Not One of Us (with Ali Dizaei), and a revised and updated Scoring Points. Ten years experience of media training, references on request.
Regular expert comment on TV/Radio. Freelance since 1990.
Lots of media training experience over 15 years - more than 40 clients including Microsoft, IBM, BT, Dell, Oracle.
Specialist areas
Economics and business, but also business issues like piracy/counterfeiting, loyalty (written books on both), corruption, innovation, diversity, outsourcing. All types of technology and telecoms, but mostly the internet and its applications.
