Bio
Creative and solutions-driven Editorial and Creative Director with over 30 years’ experience visualising, launching and editing high-quality print and digital products within prescribed budgets for a wide
Creative and solutions-driven Editorial and Creative Director with over 30 years’ experience visualising, launching and editing high-quality print and digital products within prescribed budgets for a wide variety of prestigious multinational clients, including newspaper & magazine publishers, blue chip firms, charities, and NGOs.
Award-winning and entrepreneurial change agent with an impressive record of company leadership: steering editorial, design and sales teams to drive increased productivity, client satisfaction, operational efficiency, and cost reductions. Well-honed networking, presentation, influencing, and interpersonal skills allied with extensive practical experience of B2B and B2C marketing tools: account engagement, media, PR, sales promotion, direct, digital and e-marketing.
A first-class market analyst, expert in defining and delivering profitable business development and sales strategies within intensely competitive and tightly legislated marketplaces. Recognised ability to create empowered environments, manage significant budgetary expenditure and exceed ambitious volume and profit targets.
CORE COMPETENCIES
• Copy Commissioning & Editing • Print & Digital Product Development • Social Media Marketing • Project & Programme Management • Strategic & Tactical Communications • B2C/B2B Marketing • Brand Psychology, Strategy & Management • Design Management • Leadership & Management
• New Business Growth • Change & Crisis Management • Managing Client & Supplier Relationships Creative PR • Web Analytics • Editorial Training
Specialist areas
I am a specialist in banking, automotive, travel, medical cannabis, business, lifestyle, walking, food & drink, construction & architecture, regeneration, pets, dogs & cats.
