Bio
Professional journalist with proven experience in online fast content creation and blogging, press releases, sub-editing, viral social media campaigns, and international B2B and B2C marketing. Educated
Professional journalist with proven experience in online fast content creation and blogging, press releases, sub-editing, viral social media campaigns, and international B2B and B2C marketing. Educated in London and California, and with former work in Rio de Janeiro. Digital and photography experience.
Specialist areas
Built content / editorial calendars for international social media campaigns like the HP Cape2Cape World Record drive. On hand at live events like advanced screening of Sony's Chappie movie to create a newsroom and manage posts across different social platforms, focusing on key YouTube influencers in attendance. Created SEO-focused blog posts for Unilever's Lipton brands, being pushed out across different markets. Experienced in using publishing software like Hootsuite and Outbrain, and social listening tools like Brandwatch and Crimson Hexagon. Written scripts for and focused direction of short films for McDonald's. Advised clients across EMEA and globally on copy and general content ideas. Help to oversee the running of the Bookatable blog, including sourcing external guest bloggers. Reviewed restaurants across the London area, and attended industry events as press. Tasked with writing and uploading articles which target key events of user interest, e.g. the Oscars, and Michelin star restaurant campaigns.