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Bio

A marketing professional with more than 18 years international content marketing, digital, traditional communications experience. Extensive global B2B, B2C, SME and youth marketing background. Experience

A marketing professional with more than 18 years international content marketing, digital, traditional communications experience.

Extensive global B2B, B2C, SME and youth marketing background. Experience in content marketing, creative, social strategy and execution across gaming, fashion, FMCG, hospitality, music, entertainment, leisure, mobile, government, retail, technology and tourism.

● Founded communications consultancy Elemental in 2001 that manages measurable communications for brands. The consultancy aligns comms with business objectives whether it’s awareness, brand building or sales on pan-European and global levels.

Brand experience includes adidas, Bahamas Tourist Office, Intel, InfoSpace, Manches, MGM MIRAGE, NESTA, Topman, Tunisian Tourist Board, Reebok, Russell Athletic, Ubisoft, Vivendi Universal and more.

● 2007 to present: Blogging and writing experience
Regular blogger for Blogcritics, Elemental blog, Marketing Donut, Social Media Portal (SMP), Technorati and The Huffington Post.

● 2002 to present: Writing experience
Columnist for Future Publishing magazines Internet Works and .net from 2002-10, commenting upon a range of digital issues including e-commerce, technology, web marketing, web design and web development.

Author and contributor for publications including Admap, Catalogue & e-business, Direct Commerce, mad.co.uk, PR Week and Revolution.

Ghost writing for senior brand directors, businesses CEOs, VPs from SMEs through to large organisations for business, computing, consumer, marketing, IT and technology sectors.

● October 1991 to present: Journalism experience
Birmingham Evening Mail, BRMB Radio, Focus Newspaper Lancashire Evening Post, Red Rose Radio, contributor to business marketing books and the above.

Regularly approached by media to answer requests around digital marketing, media, public relations and social media.

Specialist areas

content strategy, digital marketing, comms, marketing, media, mobile, social media, social media marketing, content marketing

Gallery

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