Went freelance in September 2008 when I moved to the US, after 12 years working on staff at major British magazines. Returned to the UK in 2011.
Write for British and Australian women's magazines and newspapers including The Sunday Times Style and Culture, InStyle, Red, Grazia, The Guardian, Observer, Mail on Sunday's You, Men's Health etc. Wrote a book about Twitter (A Twitter Year) and expert on social media. Primarily write about celebrity, social trends, relationships, health, self help, fashion and general women's interest subject areas, plus careers, business, technology and of course social media. Previously features editor at InStyle, entertainment editor at Red, and I've done editorial shifts to the level of deputy editor at a variety of titles, including the Guardian, Elle, Evening Standard, Metro, Brides, Glamour and Easy Living. I also consult on editorial, PR and social media for research, advertising and branding agencies and individuals.