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BH-W 3

Ben Hackney-williams

Bio

Content and copywriting in the fitness industry has never been more exciting. Get in touch for comments on the future of gyms, innovative equipment, content strategies, trends, and fitness industry insight. My

Content and copywriting in the fitness industry has never been more exciting. Get in touch for comments on the future of gyms, innovative equipment, content strategies, trends, and fitness industry insight.

My publishing career has taken me from production editor on Max Power and other automotive titles, to editorial director over a port folio of fitness magazines including TRAIN and Fighters Only.

Today, I'm taking a combined approach of journalism-meets-marketing in the fitness industry as Head of Content for Escape Fitness. I work with gyms, boutique fitness studios, distributors, partners, entrepreneurs and business leaders to identify what will offer the most value to audiences and customers.

I have also worked on over 140 episodes of the Escape Your Limits podcast, creating a production strategy to launch conversations with gym owners and fitness thought leaders from around the world.

Specialist areas

Content strategy and making the most of resource across multiple platforms and outlets.

Media outlets

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User added outlets / publications

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